Marketing & promotion
In the marketing guide below, you will find an overview of what we will do to promote your book, as well as what you can do to support these efforts, ensuring your book reaches a targeted global audience of readers.
In the Links & Resources section below, you will find the various marketing forms. Alongside our expertise, the information you provide is essential to the effective promotion and successful sale of your book.
If you have any further questions, please contact marketing@lup.be.
Warning for authors: We have seen an increase in scams targeting authors through fake book clubs, podcasts, and media outlets. These approaches often begin with personalized and flattering emails but eventually lead to requests for payment for interviews, promotions, or administrative fees. Please be cautious of unsolicited offers and never share banking details or pay to participate in such opportunities. If you are unsure about an invitation or offer, please feel free to contact us.
Further information:
🔗 https://societyofauthors.org/2026/05/18/explosion-in-ai-driven-scams-targeting-authors-spurs-new-guidance/
🔗 https://authorsguild.org/resource/publishing-scam-alerts/
🔗 https://writerbeware.blog/2025/09/19/return-of-the-nigerian-prince-redux-beware-book-club-and-book-review-scams/
Links & Resources
| Book Description Form – to announce your book |
| Cover Design Form – to create a cover for your book |
| Author’s Questionnaire – to shape marketing and publicity strategies for your book |
| Author’s Corner – to present your book on our blog! |
| Library Recommendation Form – to recommend a title to your librarian. |
| Ask UP website – to learn more about the marketing and sales of scholarly books. |
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