The Housing Project

Discourses, Ideals, Models and Politics in 20th-Century Exhibitions

Edited by Gaia Caramellino and Stéphanie Dadour

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Edited volume - paperback

The role and impact of housing exhibitions in architectural culture

Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation – from domestic space to urban visions – this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies.

This publication is GPRC-labeled (Guaranteed Peer-Reviewed Content).

Contributors: Tamara Bjažić Klarin, Gaia Caramellino, John Crosse, Stéphanie Dadour, Rika Devos, Fredie Floré, Johanna Hartmann, Erin McKellar, Laetitia Overney, José Parra-Martínez, Mathilde Simonsen Dahl, Eva Storgaard, Ludovica Vacirca

Acknowledgments

Introduction: Exhibiting Housing
GAIA CARAMELLINO & STÉPHANIE DADOUR

PART 1 TRANSLATING MODELS AND CONCEPTS THROUGH HOUSING EXHIBITIONS
Staged Interiors as Urban Spectacle: The Exhibitions New Homes (1920) and Form and Colour, an Exhibition of Spatial Art (1924), Oslo, Norway
MATHILDE S. DAHL

Curating the Collective House: The Popularization of a new Housing Model in 1930s Sweden
EVA STORGAARD

Living, Working, Playing: Ernö Goldfinger’s Planning Exhibitions, 1943–46
ERIN MCKELLAR

Between Tradition and Modernity: Making Housing Women’s business. The Flat-Referendum, Salon des Arts Ménagers, Paris, 1959
STÉPHANIE DADOUR & LAETITIA OVERNEY

Schooling the Eye in Modern Home Comforts: Spatial Concepts in the neues wohnen (new dwelling) Exhibition of 1949
JOHANNA HARTMANN

PART 2 HOUSING EXHIBITIONS AS SITES OF MEDIATION
Exhibition as Cultural Struggle: Domestic Architecture of the San Francisco Bay Region (1949), between the Question of Regionalism and the International Style
JOSÉ PARRA-MARTÍNEZ & JOHN CROSSE

Multiple Modernisms: Negotiating Housing Models and Discourses during the New Deal at MoMA, 1932–1944
GAIA CARAMELLINO

The American House behind the Iron Curtain: Circulating Built in USA in the Eastern bloc
LUDOVICA VACIRCA

Housing Exhibitions in Croatia in the 1930s and 1950s – from the Subversive Critical Platform to the Vehicle of the New Ideology
TAMARA BJAŽIĆ KLARIN

Synthesizing “the problem of the home”: The Buildings and Dwellings Pavilion at the Brussels World’s Fair of 1958
FREDIE FLORÉ & RIKA DEVOS

Illustration credits
Index (People and Places)
About the authors

Format: Edited volume - paperback

Size: 230 × 170 mm

300 pages

ISBN: 9789462701823

Publication: March 16, 2020

Languages: English

Gaia Caramellino is assistant professor in history of architecture at the Department of Architecture and Urban Studies, Politecnico di Milano. She is a member of the Board of the PhD in “Architecture. History and Project”, Politecnico di Torino.
Stéphanie Dadour is associate professor of history and theory of architecture at the École nationale supérieure d’architecture de Grenoble. She is a member of Laboratoire des Métiers de l’Histoire de l’Architecture (ENSAG) and of Laboratoire Architecture, Culture et Société (ENSA Paris-Malaquais UMR AUSser).